Customers

Ponti Digital

Marketing and sales expertise, turned into data infrastructure

Ponti Digital customer story on Nekt.

About

Ponti Digital is a B2B marketing and sales agency and an RD Station Diamond partner.

Company size

Industry

B2B marketing and sales

Results

+120k
MCP invocations in 30 days
26
data connectors
~1 month
to build enterprise-grade data infrastructure

The challenge

Ponti's marketing and sales expertise lived in manual processes, with data scattered across dozens of sources and across many of the agency's own clients. What was missing was the data layer to turn that expertise into integrations and products, at the pace a services operation needs to scale.

What they built

In just over a month, Ponti built a data infrastructure you would normally expect in an enterprise operation:

  • 26 connectors bringing in data from dozens of sources: Google Ads, Meta, RD Station Marketing, CRM and Conversations, Hotmart, GA4, Search Console, CV CRM, Active Campaign, Mautic, Monday, Postgres, and Supabase, among others.
  • Offline conversions: sales from RD Station CRM and Hotmart flow back to Google Ads and Meta, so the media learns from who actually bought, not just who clicked or became a lead.
  • Everything isolated per agency client, with its own rules.
  • Data that also powers applications used by the clients themselves, such as Voz do Hóspede, which uses Google reviews and delivers everything through Supabase.
  • Much of it built with AI agents, on top of Nekt's MCP.

For a services company, this changes the math: what you solve for one client becomes infrastructure to serve the next, scaling on the knowledge that already lives inside the company. Learn more about Ponti Digital.

Nekt was a turning point in how we organize data for our AI agents. Since adopting it, we widened our range of products and cut delivery time and token costs. A fantastic experience.
Guilherme Pontes, CEO, Ponti Digital
Guilherme Pontes
CEO, Ponti Digital