Customers: Tribuzana

About

Tribuzana Marketing Hoteleiro is a hospitality-marketing agency running digital campaigns for hundreds of luxury hotels and resorts across Brazil. An RD Station Diamond partner and Google Partner, it is a reference in hotel marketing in the country.

Company size

1-100

Industry

Hospitality marketing

Results

data-source connections across 37 hotel properties

60+ → 1

ad platforms unified into one source of truth

7 months

from no data background to a live data platform

The challenge

Like every multi-client agency, Tribuzana's data lived in silos: dozens of Google Ads accounts, dozens of Meta Ads accounts, each on its own. There was no unified view, and building reports meant logging into 60+ ad platforms and burning hours of manual work. The twist: the person who would build the entire data platform was the agency's owner, with deep marketing and business expertise but no prior technical background in data.

What they built

80 data-source connections across 37 hotel properties
Orchestrated routines that programmatically consolidate all Ads data across clients and platforms
SQL transformations with cross-platform normalization, per-objective attribution, and ROAS calculations
Sync to Supabase feeding intelligence apps that hotel managers use daily
Everything built through the Nekt MCP: querying all the data in natural language and creating pipelines in SQL or Python
Analytical dashboards, automated alerts, and decision intelligence sophisticated enough to stand alone as a SaaS, built by one person with Claude and Nekt as the data backbone

"Finding Nekt and their whole team opened up possibilities that before would have been unimaginable."

Alex-Sandro de Souza

Founder & CEO

Customers

Tribuzana