"How's revenue today?" went from a manual scramble to an instant answer
About
Lastlink handles payments, subscriptions, and communities for Brazilian content creators, with more than 100,000 users on the platform, backed by R$28M from Astella, BTG, and Endeavor.
Company size
101-500
Industry
Creator economy
Results
Hourly
revenue run-rate recalculated in real time
109
transformations powering revenue intelligence
The challenge
Answering "how's revenue today?" meant pulling payment data, cross-referencing the CRM, adjusting for chargebacks, and segmenting by creator type. The answer was slow and cumbersome.
What they built
A revenue decomposition engine classifying every transaction into acquisition (first 3 months), retention (6-month rolling average), and expansion, with real-time run-rate projections
Reverse ETL pushing enriched creator profiles to HubSpot
Data synced to Linear for the CS team
Pinecone-indexed table metadata powering an internal AI chatbot (R2D2) for natural-language data questions
The Nekt MCP, giving AI agents direct, structured access to the lakehouse
Creator lifecycle across 8 levels, commission attribution in 30/60/90-day windows, and Slack alerts when a top creator's TPV drops
