Customers

Merlin

RevOps expertise, turned into data and context infrastructure

Merlin customer story on Nekt.

About

Merlin is a RevOps company, built by growth operators, that turns HubSpot and revenue data into growth for marketing and sales teams.

Company size

Industry

RevOps

Results

36
data sources unified
302
data transformations
16
systems connected

The challenge

Merlin's edge is deep RevOps expertise, turning HubSpot and revenue data into growth. But expertise only scales when the data behind it is unified and governed, ready for people and AI agents to act on, instead of scattered across CRM, ads, billing and spreadsheets.

What they built

RevOps expertise, turned into infrastructure

Merlin is a RevOps company built by growth operators, on a simple promise: turn HubSpot and revenue data into growth for marketing and sales teams. That expertise only scales when the data behind it is unified, governed and ready for both people and agents to act on. Merlin runs that layer on Nekt: 36 data sources across 16 connected systems, 302 transformations, and 300 active pipelines keeping it all current.

What Merlin built on Nekt

  • A RevOps data core that unifies CRM and marketing automation, HubSpot, RD Station and Active Campaign, into one governed model instead of disconnected tools.
  • Revenue and finance joined up, with billing from Stripe, Conta Azul and Conta Simples modeled next to the pipeline, so revenue is read end to end.
  • Acquisition tied to outcomes, Google and Facebook Ads modeled against the CRM, so spend is judged by revenue, not clicks.
  • Context ready for agents. With Nekt's MCP, the whole layer can be queried by people and AI agents in plain language, with governance, instead of dashboards and exports.

The systems behind it

Thirty-six data sources across 16 connected systems feed the layer. A representative slice:

SystemsWhat they power
HubSpot, RD Station (CRM, Marketing), Active CampaignCRM and marketing automation, the RevOps core
Google Ads and Facebook AdsPaid media and acquisition
Stripe, Conta Azul, Conta SimplesBilling and finance
VTEXE-commerce orders
BigQuery, Postgres, SupabaseDatabases and warehouses
Linear, Instagram, CSVProduct ops, social and manual imports

Knowledge that scales

Deep RevOps knowledge is Merlin's edge. Nekt turns that knowledge into infrastructure, data and context that people and agents can use, so the same expertise reaches more teams without more manual work. It is the same principle behind context engineering for AI agents and a governed MCP server for data: the meaning travels with the data, so agents answer instead of guess. Learn more about Merlin.