From broad blasts to predicting the right campaign for each customer
About
Repediu is a leading food-marketing and CRM platform for restaurants and delivery, turning consumer behavior into automated campaigns across WhatsApp, SMS, RCS, voice, and email.
Company size
1-100
Industry
Food marketing & CRM
Results
16
data sources unified into one lakehouse
10
data-product pipelines into clients’ own databases
The challenge
Repediu set out to reduce restaurants' dependence on marketplaces, replacing broad campaign blasts with predictive, per-customer targeting.
What they built
16 data sources unified into a single lakehouse: 3 production databases, payments, CRM, ads, ERP, and referral marketing
A feature store in PySpark with 14 behavioral signals per consumer, including RFV score, repurchase rate, average ticket, days since last order, and preferred day of week
An ML model that recommends which campaign to send to each customer on each day
A data-product layer of 10 automated pipelines delivering continuously updated datasets straight into enterprise clients' own databases, with no manual work
"From a totally informal chat came the famous 'what if it works?'. It worked incredibly well!"
