Customers

Salesforge

Churn and revenue intelligence for an outbound sales platform

Salesforge customer story on Nekt.

About

Salesforge.ai is an outbound sales execution platform that brings email, LinkedIn, AI personalization and deliverability infrastructure together in one place, surrounded by the Forge Stack, a family of seven products from Agent Frank, their AI SDR, to lead search and inbox warming.

Company size

Industry

Outbound sales software

Results

50k+
MCP invocations in 30 days
20
data sources unified
38
data transformations

The challenge

A Nekt customer since May 2026. Before that, answering a question like who is about to churn took time: pull billing from Chargebee, cross it with the CRM in HubSpot, check product events in Mixpanel, and dig through support in Gleap and Jira. Four tools, stitched together by hand. That work is gone, and the answer is now instant.

What they built

Four tools, one question, hours of work

Salesforge.ai is an outbound sales execution platform that brings email, LinkedIn, AI personalization and deliverability infrastructure together in one place. Around it sits the Forge Stack, a family of seven products, from Agent Frank, their AI SDR, to lead search and inbox warming. A Nekt customer since May 2026, Salesforge had one recurring problem: answering a question like who is about to churn meant pulling billing from Chargebee, crossing it with the CRM in HubSpot, checking product events in Mixpanel, and digging through support in Gleap and Jira. That work is gone. The answer is now instant.

What Salesforge built on Nekt

  • A churn engine that separates billing from health on purpose, with a rollup that carries MRR-at-risk forward and an append-only history of every risk transition.
  • Revenue modeled end to end: MRR waterfalls at the customer and product level, unit economics, and involuntary-churn recovery.
  • Claude Sonnet reading every sales call, both the outbound bot's and the human ones, extracting risk, pains, objections and next step straight onto the paying account. The same path classifies the intent of every support ticket.
  • Agents that query in plain language. Nekt's MCP gives their AI agents direct, structured access to the lakehouse tables, so the team asks a question instead of opening a dashboard.

On top of that: DNC compliance monitoring, deliverability analytics over their own outbound engine, and acquisition unified across all seven products.

The systems behind it

Twenty data sources feed the layer, unified and modeled instead of left as raw exports. Among them:

SystemWhat it powers
ChargebeeBilling and MRR
HubSpotCRM and sales pipeline
MixpanelProduct usage events
Gleap and JiraSupport tickets
Salesforge (own API)The outbound engine and the seven-product Forge Stack
Google Ads, LinkedIn Ads and OpenAI AdsPaid acquisition across the stack
GA4 and LinkedIn OrganicWeb and social performance
Postgres, Slack, Google Sheets, WebhooksOperations and internal data

Running on the intelligence they sell

Salesforge sells sales software. Now it runs its own operation on the same standard of intelligence it delivers to the market. Nekt isn't just the analytics layer here; it is the data and AI operating system of a company that uses intelligence to decide faster and ship better. It is the same idea behind context engineering for AI agents and a governed MCP server for data: the meaning travels with the data, so agents answer instead of guess. Learn more about Salesforge.